Skip to content

Painting West Michigan Orange

West Michigan is a place where people care for each other. It is a place where people look out for one another. From simply shoveling an extra patch of sidewalk or dropping off groceries, we do not shy away from helping our neighbors.  

Today, thousands of West Michigan kids live in food-insecure households. This March, over 45 businesses and organizations have taken the Go Orange challenge to raise funds, resources and awareness for childhood hunger. Participants in the challenge believe that our neighbors should not have to worry about having access to quality nutrition, and they have dedicated their time and resources to activate their community to help.  

All month, these groups are finding their own ways to make an impact in this critical work.  

Hulst Jepsen using their digital advocacy to collect Wish List items!

Getting the word out is crucial to making systemic change. As awareness of childhood hunger increases, so does the movement toward food equity. Muskegon Museum of Art has found an innovative way to spread this message by featuring orange works of art from their collection all month long. My Grand Rapids Life has made Kids’ Food Basket their monthly feature to their community of followers. Other partners, like RE/MAX Lakeshore, invited a KFB speaker to their location to amplify our mission. All month long, social media has been striped with orange as partners have spread the message that everyone has something to give. 

Many partners took this message to heart and decorated the brown paper bags that will contain the 10,000 weekday, healthy evening meals that kids can count on. We often hear that the first thing kids check for when getting their Sack Supper is whether their bags are decorated. Muskegon Central Dispatch 9-1-1 decorated bags during their shift. As of the middle of March, partners like Eagle Alloy, Inc., Fastsigns of Grand Rapids and Fifth Wheel Freight have decorated thousands of Sack Supper bags. 


These bags are packed by hundreds of volunteers each day. PNC Bank, the sponsor of Go Orange at Kids’ Food Basket, made time for their employees to prepare servings of fresh food and pack Sack Suppers. Shape Corp., Hulst Jepsen and the Holland Board of Public Works are just a few of the many organizations we will be seeing on the packing floors in our three locations this month! 

Many items that they will be packing will be gathered by the Wish List drives that partners like Credit Union ONE and All-Flo Plumbing are holding this month. As of mid-March, Quality Tool and Stamping has already collected 75 pounds of food!  

ADAC Automotive employees join other volunteers to Go Orange by packing Sack Suppers!
Muskegon Central Dispatch 9–1-1 decorating Sack Supper bags!
PNC West Michigan employees prepping Sack Supper items!

We are grateful to have a community that works tirelessly alongside us toward a more equitable Michigan, where every child has the nutrition that they deserve. We can do more, together.  

Join the movement. Play Tic-Tac-Go Orange, or find out how else to Go Orange. 

Thank you to Go Orange challenge participants: 

Fifth Wheel Freight 

Flow Rite 

Hulst Jepsen PT 

Lacks Enterprise 

Service Professor 

ADAC Automotive 

Varnum LLP 

Gentex Corporation 

EQI Ltd. 

Meijer Talent Management 

Nowak Machined Products 

Pliant Plastics 

Pulver Chiropractic 

Choice One Bank 

Eagle Alloy, Inc. 

Quality Tool and Stamping 

Mobex Global 


Norton Shores Police Department 


Core Reality 

BOLD Furniture  

GE Aviation 

Muskegon County Sheriff Department 


Barber Ford  

Shape Corp. 


Holland Board of Public Works  


Connection Point Church 


60th District Court 



My Grand Rapids Life 

Novo Chiropractic 

Credit Union ONE 

RE/MAX Lakeshore  

LBM Advantage 

Mission Design and Automation  

Muskegon Museum of Art 

All-Flo Plumbing LLC 


Trinity Health Grand Rapids