West Michigan is a place where people care for each other. It is a place where people look out for one another. From simply shoveling an extra patch of sidewalk or dropping off groceries, we do not shy away from helping our neighbors.
Today, thousands of West Michigan kids live in food-insecure households. This March, over 45 businesses and organizations have taken the Go Orange challenge to raise funds, resources and awareness for childhood hunger. Participants in the challenge believe that our neighbors should not have to worry about having access to quality nutrition, and they have dedicated their time and resources to activate their community to help.
All month, these groups are finding their own ways to make an impact in this critical work.
Getting the word out is crucial to making systemic change. As awareness of childhood hunger increases, so does the movement toward food equity. Muskegon Museum of Art has found an innovative way to spread this message by featuring orange works of art from their collection all month long. My Grand Rapids Life has made Kids’ Food Basket their monthly feature to their community of followers. Other partners, like RE/MAX Lakeshore, invited a KFB speaker to their location to amplify our mission. All month long, social media has been striped with orange as partners have spread the message that everyone has something to give.
Many partners took this message to heart and decorated the brown paper bags that will contain the 10,000 weekday, healthy evening meals that kids can count on. We often hear that the first thing kids check for when getting their Sack Supper is whether their bags are decorated. Muskegon Central Dispatch 9-1-1 decorated bags during their shift. As of the middle of March, partners like Eagle Alloy, Inc., Fastsigns of Grand Rapids and Fifth Wheel Freight have decorated thousands of Sack Supper bags.
These bags are packed by hundreds of volunteers each day. PNC Bank, the sponsor of Go Orange at Kids’ Food Basket, made time for their employees to prepare servings of fresh food and pack Sack Suppers. Shape Corp., Hulst Jepsen and the Holland Board of Public Works are just a few of the many organizations we will be seeing on the packing floors in our three locations this month!
Many items that they will be packing will be gathered by the Wish List drives that partners like Credit Union ONE and All-Flo Plumbing are holding this month. As of mid-March, Quality Tool and Stamping has already collected 75 pounds of food!
We are grateful to have a community that works tirelessly alongside us toward a more equitable Michigan, where every child has the nutrition that they deserve. We can do more, together.
Join the movement. Play Tic-Tac-Go Orange, or find out how else to Go Orange.
Thank you to Go Orange challenge participants:
Fifth Wheel Freight
Hulst Jepsen PT
Meijer Talent Management
Nowak Machined Products
Choice One Bank
Eagle Alloy, Inc.
Quality Tool and Stamping
Norton Shores Police Department
Muskegon County Sheriff Department
Holland Board of Public Works
Connection Point Church
60th District Court
My Grand Rapids Life
Credit Union ONE
Mission Design and Automation
Muskegon Museum of Art
All-Flo Plumbing LLC
Trinity Health Grand Rapids